Sunday, 7 July 2013

Brut 24 Hour Protection Deodorant with Trimax

I decided to blog about this particular product, even though it is not necessarily one of the more popular brands of deodorants and anti-antiperspirants.  However I noticed that it did not have a lot of ingredients listed, unlike most of the other brands.  I was curious to see, out of the small list of ingredients, how many would be toxic.  Or is the saying were true, that less really is more.  Or if they were in fact creating a cheaper product to sell by using less ingredients, thus saving money and using harsh ingredients to get more bang for their buck.  Now I must add that I am merely drawing my own conclusions here.  I have not researched into the company, they may be a great company.  I am only interested in the ingredients on this product.  As a weary consumer, I believe in self-advocacy in regards to the purchases we make.   So out of the 9 ingredients listed 6 are considered to be harmful to either or both humans and the environment.  That's a pretty high percentage, a fact worth noting.  For those who may be interested, here are a couple of alternatives for men's deodorants.

Brut 24 Hour Protection Deodorant with Trimax

Propylene Glycol
Brut 24 Hour Protection Deodorant with TrimaxAqua
Sodium Stearate
Polaxamine 1307
Aminomethyl Propanol
Green 5
Yellow 5


Propylene glycol: is an organic double alcohol.  It is used as a skin conditioning agent, a fragrance, and humectant.  It is classified as a skin irritant, and can cause conjunctivitis of the eye.  It is also considered to be a mutagen, a broad systemic toxin, and an immune system toxin.

Water:  H2O, the stuff we drink.

Sodium Stearate: is a sodium salt of stearic acid, it is a naturally occurring fatty acid.  It is used as a viscosity increasing agent and a surfactant.  Though it appears to be of low toxicity to humans it is on Environment Canada's Domestic Substance List for concerns that it is an environmental toxin.

Poloxamine 1307: is a polymer of ethylene diamine, it is used as a surfactant. It is not considered to be toxic to humans or to the environment.

Aminomethyl Propanol: is a small molecular weight buffering agent.  It is used in products as a buffering agent.  It is considered to be an irritant and an wildlife and environmental toxin.  There is also concern with contamination with other harmful toxins, such as, nitrosmaines and oxazolidine.

Triclosan:  this is a pretty nasty ingredient.  It is an antibacterial, and preservative.  It is able to kill bacteria without destroying its cell wall.  It is good to state that the over use of this ingredient may cause resistant strains of bacteria.  It is also known to produce other toxic chemicals when it reacts with chlorine in water.  It is considered to be an endocrine (hormone) disrupter  an environmental toxin (being both persistent and bio accumulative), it is a known allergen, an irritant, and contains possible impurities.

Green 5 (CI 61570): is a synthetic colourant derived mainly from petroleum and coal tar, though it may also be derived from insects and or animals.  Though it is derived from petroluem, it has a very low toxicity rating from the Environmental Working Group.  It does not appear to bbe considered toxic to humans or to the environment.

Yellow 5 (CI 19140): is also known as tartrazine, it is a synthetic lemon yellow dye.  It is used as a colourant.  It is an immune system toxin, carcinogen, genotoxin, allergen and causes hyperactivity.  Here is an interesting and highly ironic piece of information.  In the 1990s rumours began to surface that tartrazine will lower sperm count, cause impotency in males and shrink the size of a mans penis and testicles.  Funny since it is in a shampoo designed specifically for men.  There is no proof or documented cases to back up these rumours, however.

Parfum (Fragrance):  Used to make the product smell nice.  Though it is not considered to be harmful or a toxin, it does cause some individuals to develop headaches if it is labelled that it is derived from natural sources. However, the fragrance industry uses up to 3000 ingredients, most of which are synthetic, some 900 of which were identified as toxic. However, the industry is not required to disclose ingredients of fragrances and perfumes on their labels due to trade secrecy considerations. So you don't know what mix of chemicals you are receiving. Some of them are headaches causing, immunosystem toxic, carcinogenic, and mutagenic.



  1. I've seen on Facebook, somebody asking is Deodorant harmful to the environment and ourself? So I'm like I wouldn't be surprised. So I broke down the list.research each ingredient, basically I noticed a few words like toxin or this is also used in paint & im like whoah. My point is even after you research it you have to research the definition of that ingredient, because there not telling you everything, you have to keep looking, but thank you!

  2. i really like the aroma of classic brut but my health comes first so, i'm switching deodorants.

  3. I prefer to smell like a jock strap after a 3 hour workout by a 400 lb football player who didn't shower for a couple of days beforehand, so I don't wear deodorant.
    Pfttthth...just kidding the only ingredient of concern in this deodorant is the triclosan. That is a truly nasty chemical. The info on propylene glycol is completely false - it is perfectly safe to use. As are the rest of the ingredients except, as previously noted, the triclosan. BTW I am a skin care formulation chemist so I have a little bit of experience with all of the ingredients listed.