Tuesday, 22 January 2013

Axe Primed Just Clean Shampoo - Wash, attract, repeat.

I decided to add a few more of the Axe products to my list due to the sheer popularity of the product.  It appears that through media propaganda, guys are lured into buying a lot of the personal care products originally targeted at woman.  Not that previously guys enjoyed looking and smelling unappealing... it just appears that the marketing and lack of quality ingredients seems to run rampant in men's products.  Lets take this product for example, out of the 19 ingredients, 14 are considered to be toxic in some form or another.  One of those ingredients was actually banned in Japan.  The entire bottle is almost all toxic.  Pretty gross stuff.  After talking with my partner, I got a few items that he used and appeared to really like, as an alternative for those who are interested in healthier options for shampoo.

Axe Primed Just Clean Shampoo
Axe Primed Just Clean Shampoo
Sodium Laureth Sulfate
Cocamidopropyl Betaine
Acrylates Copolymer
Sodium Chloride
Citric Acid
Tetrasodium EDTA
DMDM Hydantoin
CI 77019
CI 77891
CI 42090
CI 17200


Water:  H2O, the stuff we drink.

Sodium Laureth Sulfate: Used in most soaps and shampoos, it acts as a foaming agent.  It is what causes soaps and shampoos to lather.  It is known to be an irritant, though it is considered safe in small quantities, the more sodium laureth sulfate used the more irritating it becomes. It is not considered to be a carcinogen.

Cocamidopropyl Betaine: is derived from the coconut oil and dimethylaminopropylamine (known environmental toxin, respiratory toxin, contact allergen).  It is used as a skin conditioning agent and a surfactant.

Acrylytes Copolymer:  is used as a binder, film former, and an antistatic agent.  There is little information on this ingredient, however it seems relatively safe.  It has not been detected in human tissue or urine.

Sodium Chloride: is your everyday salt.  It is not considered to be toxic and is used as a cleansing agent as well as a thickener.

Parfum (Fragrance):  Used to make the product smell nice.  Though it is not considered to be harmful or a toxin, it does cause some individuals to develop headaches if it is labelled that it is derived from natural sources. However, the fragrance industry uses up to 3000 ingredients, most of which are synthetic, some 900 of which were identified as toxic. However, the industry is not required to disclose ingredients of fragrances and perfumes on their labels due to trade secrecy considerations. So you don't know what mix of chemicals you are receiving. Some of them are headaches causing, immunosystem toxic, carcinogenic, and mutagenic.

Citric acid: This is in many skin care products especially in the anti-ageing products as an alpha hydroxy.  It acts as a chelating agent, fragrance ingredient, a pH adjuster, buffer and masking.  It is not considered to be an environmental toxin, but there are concerns with broad systemic toxicity and skin irritation.

Polyquarternium-10: Is part of the polymer family.  They are used in personal care products because they are positively charged.  Because of this they act to neutralize the negative charges and help hair lie flat. Some also have antimicrobial properties. There is very little research I could find on this ingredient, but what I did find was that it appeared to be of low toxicity to humans.  However there have been tests done on small rodents which suggests that it is toxic.  There have also been studies done suggesting that it is also an environmental toxin.  I supplied a link below for more information on this topic.

Tetrasodium EDTA: is a preservative made from formaldehyde and sodium cyanide (known carcinogens).  It also acts as a penetration enhancer which means it breaks down the skins natural barrier going right into the blood stream.  It is also classified as a persistent organic pollutant.  It is a known cytotoxin, genotoxin, causes developmental and reproductive effects.  In my opinion this products should be banned.

DMDM Hydantoin: is an antimicrobial formaldehyde releaser preservative, basically what this means is it releases formaldehyde making the environment less favourable to the microorganisms. It has been prohibited in Japan for certain cosmetic products.  It is a known human irritant, it is considered to be a broad systemic toxin. However it has been deemed safe by industry panel because the amount of formaldehyde is so small.  Formaldehyde is also a cancer causing agent.

PPG-9: is also known as polypropylene Glycol 9, and is a quaternary ammonium salt (positively charged).  It is used to prevent the buildup of static electricity.  This ingredient is considered to be a non reproductive toxin, broad systemic toxin and a skin irritant.

Dimethiconol: is used as an anti-foaming agent, a skin conditioning agent as well as an emollient.  It is a silicone of a larger molecular make-up.  Due to the size of the molecules the US FDA has ruled it to be safe as it would be unlikely for it to penetrate past the skins surface.

Methylchloroisothiazolinone: it is a preservative as well as antibacterial and antifungacide.  It is a known skin irritant and can cause chemical burns.  It is also considered to be a human immune system toxin.  There has also been studies showing mutagenic effects.

Methylisothiazolinone:  Is also known as MIT, it is a biocide and preservative.  It is a known immune system toxin, skin irritant, developmental toxin, contact allergen as well a cytotoxin.  Why are we using this product?  We need to start holding companies accountable and forcing them to start providing products that are beneficial to us not harmful.  The general consumer should really start arming themselves with knowledge that way we can help to advocate for our health.

TEA-Dodecylbenzenesulfonate: It is a colourless salt and is used in shampoos as a surfactant. It is considered to be toxic, however it is not carcinogenic or considered to be a mutagen.

CI 77019: is Muscovite potassium silicate mica. What this means is it is a brittle silicate mineral used as a colourant.  There is limited evidence showing that it is a liver toxin and gastrointestinal toxin.  Though the information is extremely limited (almost minimal) it appears that if it is airborne it can be toxin but if it is not, it is safe.

CI 77891: also known as titanium dioxide.  This ingredient is a known carcinogen when inhaled, it is thus considered to be an occupational hazard. It is considered to be a human toxin but not considered to be an environmental toxin.  It is generally used as a colourant, opacifying agent, ultraviolet absorber and a sunscreen agent.

CI 42090:  Also known as Brilliant Blue 1, not to be confused with Brilliant Blue 9.  It is used as a colouring agent.  It is considered to be a mutagen with in vitro tests on mammalian cells show positive mutation results

CI 17200: is also known as Acid Red 33, it is a disodium salt and is used as a colourant.  It is considered to be a mutagenic.  


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